First figure out who your audience will be and then create the content that will generate the most excitement. That kernel of information will also help get sponsors to donate to your event.
Location Location Location
The location sets the stage for the event. The audience you want attract will help determine the location of the event.
Work with business that have the same clientele as you. This will help reduce your costs and grow your own customer base as well as there’s. Win Win for both.
Attract speakers but make sure that any topic matter is kept well within a set time period. People do get bored of long winded rehashed topics. keep the level up by making sure each speaker has only 5-10min on stage time.
Use Social Media
Offer Discount or Early bird pricing by using social media platforms to offer special prices for those who sign up early or use LIKEs on your Facebook to generate interest and sales.
Send an email stating that the event is almost sold out and any reserved tickets not paid for will be offered, first come first served.
Track the numbers of those that were invited and who actually attended the event. Get feed back from customers, staff and event volunteers. This will help improve future events and streamline the process.
Keep in touch with attendees after event by using social media and e-newsletters. Generate a positive client list of those who are willing to attend more events.